A second pair of eyes – Wallis Agency

A second pair of eyes

For all our exhibition work we think like a visitor. This display is for the National Trust at Snowshill Manor, Gloucestershire.

A good graphic designer is not just a graphic designer, and a good graphic design studio is not just a graphic design studio.

But enough of the existentialism. There’s a serious point here. In addition to creating a beautiful logo for you, or a show-stopping website, a good designer will do more.


‘A good graphic designer is not just a graphic designer, and a good graphic design studio is not just a graphic design studio.’


A good designer will look at what they have created from the point of view of a consumer. They will look at what’s been designed through the prism of your desired audience, and this is vital with a drop-cap V.

You may love your brochure, want to hug it and shout out to the world about how much you adore it, but unless your audience likes it too you could have a trunk-snorting, major-tonnage white elephant on your hands.

You’re close to your business, you live and breathe it. You know everything about it, from how much there is in the bank, to who has two sugars in their coffee and who prefers a lemon and ginger. You’re so close that sometimes you can’t see past it. That’s why you need a graphic designer. That’s why you need a second pair of eyes.


‘You’re so close that sometimes you can’t see past it. That’s why you need a graphic designer.’


We are those eyes. We are not afraid to tell our clients (gently and kindly) if we think their vision is a tad off-kilter. We immerse ourselves in the worlds you want to travel in; we know where the gotchas live and we know how to outwit them for your benefit.