We’re often asked this question when we explain that your logo is not really your brand, that marketing isn’t quite the same thing as advertising and that graphic design is a means to create it all. So what is the answer?
Well (and this is just our take on it) there is a fair bit of overlap, but we like to think of it like this:
So where does logo fit in? Colours? Typeface? Design style?
These are the bricks you use to make your house, your thing, your baby. They’re the mystic makeup of your mojo. They’re the ingredients you use to win your bake-off, to make your soufflé stand up while your competition’s are flopping.
You choose your logo, your colours – yes, we graphic designers will allow colours – and your type, to make your brand, or at least the visual representation of your brand.
For your brand is not just nice colours and a logo. Oh no, it’s the whole experience – it’s how you engage with your audience and about looking through their eyes. It’s about emotion, connection and feeling. Beautifully designed visuals help, like putting on clothes you love to make you feel great, but you need to transmit that good vibe in everything you do.
There, that’s how we see things and how we help our clients in this world of design, marketing and brand. Not everybody may agree, but not everybody does.